B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say…
How To Turn Event Speaking Into a Brand Strategy
The best marketing strategy from the stage or behind the microphone? Never mention your product. Too many brands make that mistake, and audiences notice it immediately. “All you’re saying to the…
Top Strategies to Get Your Content Cited by AI
AI search is changing what it means for content to be successful. Traffic still matters, but visibility, citations, brand reputation, and authority are becoming the signals that determine whether your…
The Global ABM Conference 2024 On-Demand | ABM on a shoestring: Maximising the impact of your small budget campaign with LinkedIn
Learn how to get creative and think strategically to fuel ABM efforts, even when resource is light. In this Session, Amy Short, Marketing Manager Global Clients at LinkedIn, will show…
Purpose-Driven B2B Marketing: Turning Brand Values into Commercial Impact
Want to create award-winning campaigns in 2026? This blog comes from reviewing the full shortlist of entries from the 2025 B2B Marketing Awards. Reviewed by more than 100 independent, client-side judges…
B2B Influencer Marketing: Building Trust Through Industry Voices
Looking to create campaigns that win awards in 2026? This blog is informed by examining shortlisted campaigns from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges…
Omnichannel B2B Marketing: How Integrated Campaigns Drive Better Results
Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by…
How To Battle Organic Search Analytics in the AI Era
What happens when search-related data shows your organization’s content isn’t delivering? You dig deeper into data. That’s what Brian Piper does as director of content strategy and assessment at the…
How To Improve Data Storytelling and Gain More Support in Your Organization
Replace “finance” with “marketing,” and the challenge remains true. While marketers can access vast amounts of data and have numerous tools to analyze and present them, non-marketers in the company…
5-Step Content Measurement Framework That Goes Beyond Vanity Metrics
Public relations and content marketing can work well together. But if you measure them the same way, you miss the point of content marketing entirely. Unfortunately, too many content marketers…
How To Find Your Way Through the Marketing Analytics Maze
In the 20th century, marketers relied on coupons, customers’ anecdotal feedback, and mainstream media subscriber numbers to understand their reach and impact. It was an educated guessing game at best to…
Why This CMO Ungated Everything and What Happened Next
The e-book awaited an audience willing to provide their contact information. To attract those downloads, the company spent $15,000 to promote it. The landing page saw 3,400 visits. Only 106…
How To Choose the Best Marketing Analytics and Attribution Strategy
You don’t need to do the math yourself. But you do need to figure out which metrics (among the many available) to track. Rather than spinning the marketing metrics roulette…
How To Find the Truth in Data and Marketing Analytics
Seth, a data scientist and New York Times bestselling author, recounts the story of Jeff Seder, an entrepreneur and self-described innovator in analytics for horse racing. With three degrees from…
Why Dashboards Mislead Your Marketing
Yet many marketers try to do that. Every Monday morning, they open their laptops, consult their dashboards, hunt around for a better answer, and eventually return to the same familiar…
Can AI-Assisted Market Research Be Trusted? A CMO Puts It to the Test
Joahne heads up both marketing and insights for Semaine Health, which offers vitamins, minerals, and supplements through retail stores and direct-to-consumer channels. It traces its roots to a scientific process:…
The New Rules of Content ROI: What Marketing Leaders Should Measure Now
Digital marketing gave marketers something they’d never had before: concrete numbers. But more than two decades in, leadership has moved the goalposts. Now, the C-suite expects more than activity counts…
Elevation Awards 2026 Submission Guide
Designed to make the entry process simple and strategic, the Submission Guide provides clear criteria, practical tips, and expert guidance to help you present your work at its strongest. Get…
Why Stories, Not Charts, Hold the Power in Data-Driven Decisions
You craft narratives for campaigns, blogs, and video series. But when it’s time to report the results, the charts take over. Humana’s David Ciommo sees the consequences. The company had 44,000 dashboards…
Why You Struggle To Prove Content ROI – and How To Settle Up
Marketers hem and haw in their reply, concluding with some form of, “We can’t really calculate that.” Too often, that stops the conversation. From there, executive support and budgets for…