How To Turn Event Speaking Into a Brand Strategy
The best marketing strategy from the stage or behind the microphone? Never mention your product. Too many brands make that mistake, and audiences notice it immediately. “All you’re saying to the…
Category: Content Marketing
Top Strategies to Get Your Content Cited by AI
AI search is changing what it means for content to be successful. Traffic still matters, but visibility, citations, brand reputation, and authority are becoming the signals that determine whether your…
Omnichannel B2B Marketing: How Integrated Campaigns Drive Better Results
Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by…
6 Mindsets That Separate Average Marketing Teams From Great Ones
Budget, talent, and technology don’t differentiate one brand’s marketing from another. The biggest impact comes from a different mindset. CMI’s founder reveals six mind shifts that successful marketing teams make.…
How a Data Company Turned Its Hero Content Model Into Big Numbers
Using data to tell a human story led Lightcast to a long-form thought leadership initiative that garnered 10,000 leads, 700 million media impressions, and six-figure contracts. It all centered around…
How To Center Your Marketing Strategy Around Content IP
Abandon your traditional marketing playbooks in favor of a fresh content IP strategy. Use this three-step method to name and claim a phrase that will resonate with your audience and…
![Demand Gen for Content Marketing in the Next Decade [Research]](https://martechelite.com/wp-content/uploads/2026/01/Screenshot_12-1-2026_183953_contentmarketinginstitute.com_.jpeg)
Demand Gen for Content Marketing in the Next Decade [Research]
Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. We can agree 2020 was…
What If Your Audience Could Talk Back? Custom GPTs Can Help
You can’t have real-time conversations with your audience every minute, but you can create a custom GPT tool to make that possible with AI. It will help you consistently deliver…
How To Control the Narrative and Get Marketing Buy-In
Half your job as a marketer should be internal communication. Support and success happen when you control the narrative and set realistic expectations with leadership and others in your organization.…
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
“What is the ROI of content?” is a simple question from executives that prompts silence or confusing replies from marketers. Learn how to answer it with a shared understanding, an…
How To Fix Your Biggest, Less Obvious Email Marketing Mistakes
Your anxiety is high just before you hit “send” on your email blast. Will thousands catch a mistake you missed? But your real concern should be the bigger mistakes in…
Help Your Marketing Team Navigate Change With This 4-Step Plan
Constant change leaves your marketing team overwhelmed and unclear on their priorities. Follow this framework to reduce that strain, build buy-in, and turn transformation into your brand’s competitive advantage. Brands…
The creativity revolution is here — generative AI for business.
Businesses depend on constantly refreshed, personalised content in ever-greater quantities. To meet this intense demand, production methods need to evolve. Enter Adobe Firefly, Adobe’s new family of creative generative AI…
42 Experts Name the Most Important Content Marketing Trends for 2026
AI dominance won’t let up in 2026. However, it shouldn’t push out humanity, trust, and data in your content and marketing, according to these predictions from 42 industry leaders. If…
How Gen Z is using AI to build personal brands a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially…
The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025
The financial services industry has never been known for moving fast, but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations,…
Client Centered Selling: What It Is and Why It Works
Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each…
In-House vs. Outsourced Business Development: Which is Right for You?
Is your business struggling to reach its growth potential? Expanding your customer base and boosting revenue are crucial, but deciding on the right approach can be daunting. This post explores…
AI Visibility Pyramid: How to Improve Your Presence in AI Search
As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for,…
As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide…
Predictions 2025 Webinar: B2C Marketing & Customer Experience
In 2024, the promise of generative AI (genAI) ignited a wave of experimentation in B2C marketing and customer experience. Now, we predict that 2025 will be the year to turn…