B2B Marketing Insights | Email Marketing | B2B Demand Generation
Marketing Technology Insights
Using data to tell a human story led Lightcast to a long-form thought leadership initiative that garnered 10,000 leads, 700 million media impressions, and six-figure contracts. It all centered around…
Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each…
Have you newsjacked the Barbie movie yet? Wait a minute, are we newsjacking Barbie right now? It’s all a bit meta, but the summer’s No. 1 movie spurred a lot…
The pharmaceutical industry plays a pivotal role in society by providing needed medications and therapies to treat both chronic and acute illnesses and diseases. Central to its mission is ensuring…
Es ist offenkundig, dass sich die Arbeitswelt und vor allem die Arbeitsweisen in den letzten 3Jahren rasant gewandelt haben. In keine Transformationsstrategie der Unternehmen war dieseEntwicklung in der Form eingeplant.…
In the face of an increasingly complex cybersecurity landscape, the (ISC)2 Cybersecurity Workforce Study reveals a critical reality: 75% of cybersecurity professionals consider the current threat environment to be the…
Burnout is on the rise across many professions, with three-quarters of employees experiencing burnout at some point in their career, according to a recent Gallup survey. The chronic stress of…
Do understand what content works best for earned media Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from the…
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes…
Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments. B2B marketing is as direct and personalized as it gets.…
March 19, 2024 | 11am ET In a digital age dominated by data, companies utilizing customer data for digital campaigns – with the ultimate goal of revenue generation – require…
As we welcome 2024, now is a good time for senders to refine their strategies and set the tone for the year ahead. What innovative approaches are catching your eye…
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign. Our guide…
Craft an email marketing strategy based on value, not volume Forty-four percent of CMOs say email marketing is essential to their marketing strategy. But changing consumer preferences and dwindling open…
What’s ahead for marketing in 2023 “Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections…
Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid? Through-channel marketing has never been…
