MarTech’s B2B marketing experts to follow – List of top B2B experts – B2B Marketing Insights | Email Marketing

Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments.

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. That’s not easy to do.

Fortunately, you don’t have to go it alone. Here’s our list of the top B2B marketers to follow. These folks give real help based on their real experience. They always know the best practices and latest developments and they’re happy to share them.

In alphabetical order, they are:

Dave Gerhardt

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. (Great tagline: “Because no one goes to school for B2B Marketing.”) Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. He’s the author of the very-well reviewed “Founder Brand: Turn Your Story Into Your Competitive Advantage.“

Organization: Exit Five
Twitter: @davegerhardt (37.7K followers)
LinkedIn: DaveGerhardt (150K followers)
Website: DaveGerhardt.com

Matt Heinz

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” But wait, as they say on the ads, that’s not all – by a long shot. He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast.