What If Your Audience Could Talk Back? Custom GPTs Can Help
You can’t have real-time conversations with your audience every minute, but you can create a custom GPT tool to make that possible with AI. It will help you consistently deliver…
Category: Email Marketing
Agentic AI in Marketing for 2026: Time To Get Real — and Get Ready
This is the first article in a three-part exploration of agentic AI for marketing. Subscribe to the daily or weekly newsletter so you don’t miss a word. In the mid-1800s, railroads represented…
The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025
The financial services industry has never been known for moving fast, but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations,…
Content generation outpaces other applications of AI for marketers
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from…
Mastering the Inbox: Elements of High-Converting Email Campaigns
Email marketing offers a direct line to your audience, a channel where personalized messages can truly resonate. Yet, crafting emails that convert requires more than just hitting ‘send.’ It’s about…
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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough…
Drive B2B Growth in 2025: Key Insights and Strategies for Success
Unlock the Future of B2B Growth with Expert Insights and Strategic Predictions 2025 is the year to turn bold experiments into tangible revenue. Prepare for the changing landscape of B2B…
How to Maintain a Strong Sender Reputation by Creating Quality Content
As we enter 2024, one aspect of email marketing is constantly on our minds: email deliverability. Email service providers are continuously refining their filtering algorithms to combat spam and provide users with a…
5 Resolutions to Guide Your Email Strategy in 2024 for Better ICP Reach
As we welcome 2024, now is a good time for senders to refine their strategies and set the tone for the year ahead. What innovative approaches are catching your eye…
Email Marketing: Proven Strategies to Boost Email Conversion Success
Craft an email marketing strategy based on value, not volume Forty-four percent of CMOs say email marketing is essential to their marketing strategy. But changing consumer preferences and dwindling open…