B2B Marketing Insights | Email Marketing | B2B Demand Generation
Marketing Technology Insights
Are the days of email as a successful marketing channel waning? The statistics argue no: About two-thirds of content marketers told CMI they use email newsletters or other email to distribute their…
Are you ready for AI-assisted search paid advertising? That’s the concept pitched by Perplexity, a search-focused generative AI platform. Its new advertiser pitch deck shows how the platform will win the hearts…
Are the days of email as a successful marketing channel waning? The statistics argue no: About two-thirds of content marketers told CMI they use email newsletters or other email to distribute their…
Have you newsjacked the Barbie movie yet? Wait a minute, are we newsjacking Barbie right now? It’s all a bit meta, but the summer’s No. 1 movie spurred a lot…
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare…
We have a news scoop this week. A new book launches Wednesday – Content Marketing Strategy – that looks at the title subject and what it’s really like to make it a…
It’s been an invigorating week for all things content and marketing. We gathered with thousands at CMI’s annual Content Marketing World in Washington, D.C. The conversations from the podiums brought some incredibly…
That’s the headline of a 2021 article published by The Fuentes Firm1, which represented a trucking company in a lawsuit alleging one of its drivers illegally swerved into the lane…
When asked why he robbed banks, American criminal and FBI Most Wanted Fugitive Willie Sutton answered: “Because that’s where the money is.” The growing and always-evolving industry of cybercriminals might…
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and…
For enterprise content marketers, 2024 is all about efficiency and results. That’s what 333 enterprise marketers (in companies with 1,000-plus employees) told us during CMI’s latest annual content marketing survey.…
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day through your content that educates, informs, and inspires your audience.…
The Content Marketing Institute undertook its second annual career and salary survey this year to assess these topics and more in the state of content marketing careers. We surveyed more…
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes…
Integrate recently conducted a survey on the State of B2B Pipeline Growth in collaboration with our friends at Demand Metric and one of our most surprising findings was that only 23% of B2B marketers…
In today’s competitive business landscape and as enterprise buying cycles become more complex, finding effective strategies to attract and expand enterprise customers is crucial for the success of UK SMEs.…
As we enter 2024, one aspect of email marketing is constantly on our minds: email deliverability. Email service providers are continuously refining their filtering algorithms to combat spam and provide users with a…
As we welcome 2024, now is a good time for senders to refine their strategies and set the tone for the year ahead. What innovative approaches are catching your eye…
Uncover the top predictions and new marketing trends shaping the future of marketing In 2023, GenAI revolutionized the marketing industry, unleashing unprecedented levels of creativity and productivity. This transformation, however, necessitates that…
Based on combined predictions survey data from studioID and Content Marketing Institute, bolster your content marketing roadmap for 2024. Join our expert panel to:
![Enterprise Marketers Leading With Strategy in 2024 [New Research]](https://martechelite.com/wp-content/uploads/2024/06/Screenshot_4-6-2024_124916_contentmarketinginstitute.com_.jpeg)
![57+ Words Every Content Marketer Should Know [Glossary]](https://martechelite.com/wp-content/uploads/2024/06/Screenshot_4-6-2024_115310_contentmarketinginstitute.com_.jpeg)
