OpenAI and Google made waves in the world of artificial intelligence this week.
In a studio set seemingly from the 1970s Merv Griffin Show, OpenAI brought the “magic” to improve the ChatGPT ecosystem. It built a model that can analyze images, video, and speech, added a new desktop app, and more.
Google got a bit cheeky with its news. During OpenAI’s event, Google was elsewhere previewing Gemini’s new features. They include using the camera to describe what’s going on in the frame and giving spoken feedback in real time (exactly what OpenAI was showing off.)
The next day, Google demonstrated the new features, including visualizations at Google I/O, though their demos weren’t as cute or done on a Merv Griffin set.
What does all this AI news mean for marketers and content? Will it create tsunami-like waves for marketers? Or will it be more like gentle ripples?
We asked Robert Rose, CMI’s chief strategy advisor, for his take. Watch the video or read on to find out what he has to say:
Listen to what wasn’t said
The most interesting thing in both OpenAI and Google’s announcements wasn’t the new features but what they didn’t say. But before I get to that, let’s dive into what they did say.
OpenAI launched GPT-4o. The “o” stands for “omni” — a nod to the new all-encompassing multi-modal application. The more efficient model will power both paid and free versions, which is good news for those who have free accounts….Read More
