Author: MartechElite

It feels like a strange moment for generative AI in marketing. On one side, I hear the chorus: “If we’re not using AI to generate everything (blogs, decks, ads, videos),…

Need a good laugh? Even better, need an engaged audience? Get a chuckle and inspiration from 18 witty B2C and B2B campaigns. Fish with sausage rolls at the mall, kick…

Too few marketers pay attention to agentic AI, though it has the potential to revolutionize your marketing operations. By 2028, experts say, the proactive tech will handle 15% of work…

These themes repeated throughout Content Marketing World: master storytelling, leverage strategic AI use, and cultivate authentic connections. They’re the keys to cutting through the noise. Some marketers believe that shouting…

Want a marketing budget increase? You’d better speak the CFO’s language. Learn what metrics matter from a CFO and how to start practically from a CMO. Plus, learn how they…

The way B2B companies sell has transformed dramatically in the last few years. Unlike consumer commerce, B2B transactions carry higher stakes and greater complexity — involving bulk orders, negotiated contracts,…

Don’t think you have the budget for creator partnerships? Does leadership think your industry doesn’t use influencers? Follow this expert advice to get buy-in, choose the right creators, avoid engagement…

If finding your company’s purpose in the world sounds difficult, it isn’t. Use information that already exists, and you’ll discover it. Learn how big brands and small businesses, B2C and…

Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Every corner of…

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered…

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring…

Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the…

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. As a content marketer,  your job is to use content to sell…

The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the…