State of AI in Sales & Marketing 2025
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher…
Category: B2B Demand Generation
Sales Manager Training is Getting Left Behind and It’s Hurting Performance
Sales manager training is widely recognized as a key performance driver, yet many companies fail to invest in and deliver sales manager training programs regularly. In the latest episode of…
Pull the Pricing Growth Lever: Build a Profitable Pricing Strategy in 5 Steps
67% of SaaS companies ignore value-based pricing , according to our latest 2024 State of SaaS report and research. They invest heavily in competitor-led or cost-plus pricing – and miss…
Why We Partnered with the Best Editors — and Then Trained Them on AI
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For…
![Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]](https://martechelite.com/wp-content/uploads/2025/05/574aaf40a533dcbca392cb38a421989e5d708355.jpg)
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough…
How to Create Engaging Social Media Content for Maximum Impact
Drowning in the scroll? Posting regularly but no popping? Let’s fix your content engagement game on social media. Social media is overflowing with the same type of content these days.…
The GTM Technology Stack You Need Based On Company Stage
In this edition: GTM Tech Stack By Company Stage Podcast Episode: The New Title of GTM Engineer May Be Fake Poll: What’s the Biggest Blocker to Better Reporting? Exclusive For…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see the future. Of course, the most famous part of our promised 2015 was the Mattel Hoverboard.…
Buyers are people
People are people, so why should it be, you and I should get along so awfully–Depeche Mode During a conversation with a friend who is the CEO of a small…
![What Is a Joint Venture? [+ How It Can Grow Your Business]](https://martechelite.com/wp-content/uploads/2025/05/c9e62cac747017b392897c8bda18c09d8264871c.jpg)
What Is a Joint Venture? [+ How It Can Grow Your Business]
I once worked with a client who completely changed the way I think about business growth. He ran a mid-sized tech company, growing steadily but slowly until everything suddenly took…
4 marketing ‘jobs to be done’ being transformed by genAI
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across…
Unlocking Growth with B2B Data-Driven Marketing
Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Privacy regulations such as GDPR…
Streamlining Content Creation: Enhancing Creative Workflows with Digital Content Management
Efficiency and innovation are essential, especially in marketing content creation. With audiences more discerning than ever, marketers are under relentless pressure to produce engaging, high-quality content to supercharge their inbound…
63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT,…
How Outsourcing Can Enhance Your Paid Media Advertising Campaigns
Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that…
Using AI Responsibly to Achieve Hyper-Personalized Marketing
Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.
5 things marketers can do to abolish data silos
Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging…
How ChatGPT search reshapes the B2B buyer’s journey
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to…
LinkedIn Newsletters: Everything You Need to Know to Get Started
Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching…
B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan
Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were…
Top CRM Strategies to Improve Customer Retention in 2025
Top CRM Strategies to Improve Customer Retention in 2025