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How Well Does Content and Marketing Help Sales Teams? [New Research]
We hear a lot these days about “sales enablement.” While there are various definitions, sales enablement boils down to helping your sales team be as successful as possible. How do…
Brand vs. Demand: Unleashing The Power Of B2B Influencer Marketing To Bridge The Gap
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as…
How To Turn Old Content Into a New Work of Art With an AI Assist
Have you heard any of the countless remixes of New Order’s instant classic Blue Monday? Each one reimagines the synth-laden ’80s staple, a derivative of the original work, yet brings something…
AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers
Are you ready for AI-assisted search paid advertising? That’s the concept pitched by Perplexity, a search-focused generative AI platform. Its new advertiser pitch deck shows how the platform will win the hearts…
Long Live Great Content
The Playbook to Get More Out of Your Content Successful enterprises are automating the way they create and update their technical and knowledge content, saving countless revisions, releasing content faster,…
Customer Experience Matters!
Putting customers first has become a key part of every company’s playbook. This guide looks at one part of customer support that’s hugely important but often overlooked: The role of…
Where AI and Marketing Collide: 2024 CX Predictions
Acxiom’s Annual CX Trends Report Explore the macro trends shaping the customer experience revolution. This year, the focus is on AI and how it’s fueling emerging trends in the CX…
The Business Value of Adobe Experience Manager Guides
Optimize Your Content Management Are you struggling with the complexity, cost and security challenges of managing large or regulated business content? Discover how Adobe Experience Manager (AEM) Guides, a robust…
How to Meet Your GenAI Goals While Mitigating the Risks
Pressure is mounting to create Generative AI solutions—but cautions abound. Here’s how to meet your goals, while reducing costs and risks. Consumers’ skyrocketing interest in ChatGPT has sparked a surge…
Market Guide for Web Content Management
“While the Web Content Management (WCM) market is mature and increasingly commoditized, application leaders are under pressure to rationalize and modernize their WCM platforms to support digital business.’’ In this…
IDC MarketScape: Worldwide Hybrid Headless Content Management Systems Vendor Assessment
Crafting captivating digital experiences just got easier. The Worldwide Hybrid Headless Content Management Systems Assessment is here, providing a clear picture of the top vendors in this critical space. This…
Use AI to Drive Skilled Labor, Productivity, Satisfaction and Engagement
NICE Enlighten is the trusted employee companion for CX excellence Technology has always been met with equal parts excitement and opposition. And the recent advances in artificial intelligence (AI) are…
327% ROI: Read the Forrester Consulting Total Economic Impact™ of a Unified Social Media Management Platform
An independent study commissioned by Sprinklr examines the cost savings and business benefits enabled by Sprinklr Social. In 2024, Sprinklr Social commissioned Forrester Consulting to conduct a Total Economic Impact™…
Unlock the Future of Outsourcing: Navigating Cost, Quality and AI Integration
Discover how trends like AI are reshaping the outsourcing landscape and how tech companies are approaching outsourcing decisions differently. Are you curious about the transformative role that AI and other…
How Automated Appointment Reminders Can Reduce Patient No-Shows and Reduce Operating Costs
Drive Better Health Outcomes For Your Organization and Patients As a healthcare provider, you know that every no-show for a scheduled appointment can cost your organization as much as $200.…
Streamline Your Virtual Desktop Infrastructure (VDI) with Cloud-Native Technology
Transform Your VDI Experience with Workspot Say goodbye to the complexities of traditional VDI setups and hello to streamlined operations. IT professionals and decision-makers alike can unlock seamless scalability, enhanced…
Simplify Your Virtual Desktop Infrastructure (VDI) for Maximum Efficiency
Transform Your VDI Experience with Workspot For IT teams, achieving precise control over apps and desktops with VDI can be challenging and labor-intensive. Workspot’s innovative cloud-native VDI technology addresses these…
Use AI to Enhance Employee Engagement and Business Success
Get insights from the experts on how to navigate this increasingly complex landscape It should come as no surprise – AI adoption has more than doubled over the past two…
7 Insights on AI and the Digital Workplace
Learn where predictive and generative AI tools fit in the new ways of working “Work is changing” was always imminent — until it happened. The last few years have seen…
Building Student-Centric, Digital-First Campus Experiences in Higher Education
Increase Student Satisfaction, Enhance Operational Efficiencies, and Boost Alumni Engagement Feeling pressure to transform the student experience? You’re not alone! Research shows that students are yearning for a more modern…
Get Smarter About GenAI
Forrester answers CX pros’ top questions GenAI is a hot topic and revolutionary force in CX right now – it’s ok to have questions! Luckily, Forrester has the answers. The…