Moving beyond basic fleet tracking with video telematics – a practical guide – B2B Marketing Insights | Email Marketing

That’s the headline of a 2021 article published by The Fuentes Firm1, which represented a trucking company in a lawsuit alleging one of its drivers illegally swerved into the lane of the plaintiff’s car
and caused a collision. The personal-injury suit, filed in federal court, could have cost the trucking
company US $150,000 or more in damages.
Using dash cams installed on the fleet by the operations manager, the company was able to provide photo and video evidence of the incident. The footage proved that it was in fact the plaintiff who swerved into the truck’s lane, which you can view on the law firm’s website.
The total cost the trucking company paid to have the lawsuit dismissed: less than US $5,000. Protecting your business from lawsuits like these is just one benefit of adding video telematics to your fleet. In this guide, we’ll review how you can improve your operations, save money, increase your fleet’s ROI and protect your drivers and vehicles by equipping your commercial vehicles with onboard cameras—particularly as part of a larger, AI-driven telematics solution.

When implementing video telematics, it’s not uncommon for fleet and operations managers to face some internal resistance from key stakeholders. We’ll walk you through common concerns that you might face, and provide data-backed answers to help you earn buy-in from all stakeholders. With this strategic reasoning and evidence, you’ll be well-equipped to make a compelling case for implementing video telematics—so you can enjoy a frictionless implementation of this future forward technology and begin reaping its benefits as soon as possible.

Your first step in building a strong business case for equipping your fleet with video telematics is
to compile data showing how the technology can improve your company’s bottom line. Here are
a few of those key data points.

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