Your top B2B YouTube ads questions – answered
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has…
Dear SaaStr : We’re Running Out of Money and Can’t Raise. When Do You Call It a Day?
Dear SaaStr: I am running out of runway and in our fundraise we so far have had no luck with termsheets. when is the right time to call it a…
Using Data to Drive Successful PR Campaigns: A Complete Guide
Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results. The post Using Data to Drive…
5 tips for marketers planning to evaluate B2B data vendors
There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with…
4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions
With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe,…
Client Centered Selling: What It Is and Why It Works
Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each…
Influencer marketing campaigns: 8 examples that drive real results
Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated…
Zero Trust everywhere: How MGM Resorts found agility and security with Zscaler
Despite massive cybersecurity investments, breaches continue to happen and the reason for that is often inertia. Technology moves quickly and that can cause discomfort for some executives, meaning they often…
Lay the Professional Groundwork for a Successful Nonfiction Book
Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I…
SEO for Perplexity, Claude, and ChatGPT : What Actually Works?
In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir. Were of course talking about AI-powered search tools…
More Than Setting: Centering Nature in Your Fiction
Photo by Singkham Todays post is by book coach Erin Radniecki. Snowy mountain peaks, whitewater rivers, and misty evergreen forests are all lovely backdrops for compelling fiction. But if you…
How to Write an Outline: 6 Steps to Organize Your Ideas Clearly
Feeling overwhelmed by a jumble of ideas? An outline is your roadmap. It turns scattered thoughts into a clear, structured plan. Instead of jumping straight into drafting, outlining helps you…
Enable Fast, Secure and Convenient Logins With Single Sign-On (SSO) in Nutshell
When your team is working across multiple platforms and applications, they need quick and secure access to their data. An effective way for your IT team to oversee application access…
Road Warrior Prospecting (Ask Jeb)
Kyle, a field sales rep from British Columbia is struggling with a common prospecting challenge: how to consistently prospect when you’re constantly on the move. Kyle’s situation likely resonates with…
How to Import LinkedIn Contacts to Your CRM (Step-by-Step Guide)
LinkedIn is an amazing social media platform for professionals to find new work opportunities and mingle with potential employers, employees, and business partners. Plus, its a goldmine for legitimate B2B…
B2B marketing can’t hide from change forever
At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the…
What if Google isn’t forever? Marketers grapple with a platform in flux
Theres a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new,…
The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025
The financial services industry has never been known for moving fast, but in 2025, the pressure is on. With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations,…
9 sales email templates to inspire urgency in your prospects
Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies both successful and unsuccessful reps use to overcome this inertia. Often, they end…
Eight Keys to a Successful B2B Website Relaunch
Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful…
Self-Awareness: The Hidden Sales Skill
Here’s the brutal truth: Self-awareness is the ultimate sales skill. We obsess over skills like closing techniques, objection handling, and prospecting cadence. But self-awareness is the real make-or-break. Self-awareness is…