Building Devices That Drive Story Suspense
Todays post is by author Janee Butterfield. Lets be honestwriters block is frustrating. It creeps in when you least expect it and can make even the most dedicated writer feel…
How one sheet of paper can level the balance of power between you and your clients
The power dynamic between a freelancer and client generally leans towards the client. Its the client who decides whether or not to give you the project, and they also get…
Top 10 Must-Read Books For Small Business Owners (2025)
Youve probably heard it a million times successful entrepreneurs talking about the books that changed their lives. They always swear by it, right? And while you might roll your eyes…
How IT leaders use agentic AI for business workflows
Were not just automating a handful of manual tasks and processes across a department or two, says Kellie Romack, CDIO at ServiceNow. Wereinfusing AI agents everywhereto reimagine how we work…
A guide to Finding Your PR Speciality
Whether youre just starting out or already have experience in PR or communications, developing a clear specialty can take your career to the next level. Having a specialty not only…
Client Centered Selling: What It Is and Why It Works
Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each…
9 sales email templates to inspire urgency in your prospects
Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies both successful and unsuccessful reps use to overcome this inertia. Often, they end…
Finding Your Edge in a World of Automated Content
I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. I thought the quality of questions was so good that everyone…
6 Proven Steps to Master Ecommerce Keyword Research
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetifys success. This beauty retailer was struggling with an all-too-common…
In-House vs. Outsourced Business Development: Which is Right for You?
Is your business struggling to reach its growth potential? Expanding your customer base and boosting revenue are crucial, but deciding on the right approach can be daunting. This post explores…
Content generation outpaces other applications of AI for marketers
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from…
The biggest thing you bring to the project is forward
Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to…
How Netflix Is Expanding Stranger Things’ Shadow
With Stranger Things approaching its final season, the brand is building out its presence in other media. Midway through Stranger Things: The First Shadow—Netflix’s first production to tread the boards…
In-House vs. Outsourced Business Development: Which is Right for You?
Is your business struggling to reach its growth potential? Expanding your customer base and boosting revenue are crucial, but deciding on the right approach can be daunting. This post explores…
Small Team, Big Expectations: A Smarter Approach to Scalable Content
If you’re leading marketing on a small team, chances are you’re wearing every hat: strategist, writer, project manager, designer, analyst sometimes all before lunch. The pressure is real. Expectations are…
Reimagining Your Competitors as Collaborators
Photo by Fbio Varotti on Unsplash Todays post is by Hanna Kjeldbjerg, Vice President at Wise Ink Media. As a writer in the age of capitalism, it can feel like…
How to Create Engaging Social Media Content for Maximum Impact
Drowning in the scroll? Posting regularly but no popping? Let’s fix your content engagement game on social media. Social media is overflowing with the same type of content these days.…
AI Visibility Pyramid: How to Improve Your Presence in AI Search
As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for,…
The Intersection of AI and Sales: Personalization Without Compromise
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of…
As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide…
Mastering the Inbox: Elements of High-Converting Email Campaigns
Email marketing offers a direct line to your audience, a channel where personalized messages can truly resonate. Yet, crafting emails that convert requires more than just hitting ‘send.’ It’s about…