This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It
Have you newsjacked the Barbie movie yet? Wait a minute, are we newsjacking Barbie right now? It’s all a bit meta, but the summer’s No. 1 movie spurred a lot…
Category: Best Practice
The crucial role of environmental monitoringin your contamination control strategy
The pharmaceutical industry plays a pivotal role in society by providing needed medications and therapies to treat both chronic and acute illnesses and diseases. Central to its mission is ensuring…
Bekämpfung vonCyberrisiken in einerhybriden Arbeitsumgebung
Es ist offenkundig, dass sich die Arbeitswelt und vor allem die Arbeitsweisen in den letzten 3Jahren rasant gewandelt haben. In keine Transformationsstrategie der Unternehmen war dieseEntwicklung in der Form eingeplant.…
Five Benefits ofAugmentingMicrosoft Sentinel withExabeam Analytics
In the face of an increasingly complex cybersecurity landscape, the (ISC)2 Cybersecurity Workforce Study reveals a critical reality: 75% of cybersecurity professionals consider the current threat environment to be the…
Combatting Work Fatiguein an Always-On World:Signs Your Employees Need Help
Burnout is on the rise across many professions, with three-quarters of employees experiencing burnout at some point in their career, according to a recent Gallup survey. The chronic stress of…
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
Do understand what content works best for earned media Wouldn’t it be great if the content your brand invests so much time and resources in could earn attention from the…
3 Contextual Link-Building Strategies That Actually Work
Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant, high-quality links signals the content that includes…
MarTech’s B2B marketing experts to follow – List of top B2B experts
Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments. B2B marketing is as direct and personalized as it gets.…
The unified consent strategy every marketer needs in 2024
March 19, 2024 | 11am ET In a digital age dominated by data, companies utilizing customer data for digital campaigns – with the ultimate goal of revenue generation – require…
5 Resolutions to Guide Your Email Strategy in 2024 for Better ICP Reach
As we welcome 2024, now is a good time for senders to refine their strategies and set the tone for the year ahead. What innovative approaches are catching your eye…
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign. Our guide…
Email Marketing: Proven Strategies to Boost Email Conversion Success
Craft an email marketing strategy based on value, not volume Forty-four percent of CMOs say email marketing is essential to their marketing strategy. But changing consumer preferences and dwindling open…