The Inside Scoop on Content Marketing Strategy (the Book and the Practice)
We have a news scoop this week. A new book launches Wednesday – Content Marketing Strategy – that looks at the title subject and what it’s really like to make it a…
5 Highlights You May Have Missed at Content Marketing World
It’s been an invigorating week for all things content and marketing. We gathered with thousands at CMI’s annual Content Marketing World in Washington, D.C. The conversations from the podiums brought some incredibly…
Nxt-Gen Blueprint: The Operator’s Guide to Future iGaming Success
iGaming comes with its own set of challenges and opportunities, demanding innovation and foresightfrom operators aiming to lead. Overseeing or neglecting even a single aspect of your operation canmean the…
The Culture Playbook
According to Deloitte, 68% of employees and 81% of those in the C-suite say improving wellbeing ismore important than advancing a career.1 When you couple this shift in perception with…
The crucial role of environmental monitoringin your contamination control strategy
The pharmaceutical industry plays a pivotal role in society by providing needed medications and therapies to treat both chronic and acute illnesses and diseases. Central to its mission is ensuring…
Simplifying manufacturing of alphavirus self-amplifying RNA replicons
TriLink’s CleanCap® AU analog is designed for the co-transcriptional capping of RNA to produce self-replicating RNAs which are based on the genomes of positive sense (+) strand RNA viruses such…
Moving beyond basic fleet tracking with video telematics – a practical guide
That’s the headline of a 2021 article published by The Fuentes Firm1, which represented a trucking company in a lawsuit alleging one of its drivers illegally swerved into the lane…
Protecting against cyber threats: A guide for your small business
When asked why he robbed banks, American criminal and FBI Most Wanted Fugitive Willie Sutton answered: “Because that’s where the money is.” The growing and always-evolving industry of cybercriminals might…
APIs: transforming treasury in the new economic environment
Businesses are feeling the pressure of a slow and low-growth economy, dealing with the challenges of lower profitability, pressure on cash flows and higher debt costs. With inflation expected to…
The Total Economic Impact™ Of The Aiven Platform
Aiven simplifies the setup and management of cloud data technologies (such as databases, data streaming solutions, analytics, observability, and search solutions), offering configure-and-forget solutions that alleviate the challenges associated with…
Connected tools,connected team
Building Information Modeling (BIM) is the foundation of digital transformation in the AEC industry. For engineers, making the move from CAD to BIM is core to success in this competitive…
How To Use Technology To Unlock Content and Marketing Potential
Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and…
The B2B Marketing US Agencies Benchmarking Report 2023
It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that redefined how we see the world; the rapid…
Bekämpfung vonCyberrisiken in einerhybriden Arbeitsumgebung
Es ist offenkundig, dass sich die Arbeitswelt und vor allem die Arbeitsweisen in den letzten 3Jahren rasant gewandelt haben. In keine Transformationsstrategie der Unternehmen war dieseEntwicklung in der Form eingeplant.…
The Fundamentals of SuccessfulNew Product Development
Manufacturing companies are trying to increase revenue and expand market share whilesimultaneously improving product development metrics, such as cost, time to market, and quality.In many ways, these goals conflict as…
Five Benefits ofAugmentingMicrosoft Sentinel withExabeam Analytics
In the face of an increasingly complex cybersecurity landscape, the (ISC)2 Cybersecurity Workforce Study reveals a critical reality: 75% of cybersecurity professionals consider the current threat environment to be the…
State of Commerce
Salesforce befragte 2700 Commerce-Manager:innen und analysierte das B2C- und B2B-Kaufverhalten von über 1,5 Milliarden Kund:innen aus aller Welt. Dabei wurden unter anderem folgende Trends erkannt: Die Erkenntnisse in diesem Report…
Combatting Work Fatiguein an Always-On World:Signs Your Employees Need Help
Burnout is on the rise across many professions, with three-quarters of employees experiencing burnout at some point in their career, according to a recent Gallup survey. The chronic stress of…
Five Benefits of Augmenting Splunk with Exabeam Analytics
In the face of an increasingly complex cybersecurity landscape, the ISC2 Cybersecurity Workforce Study reveals a critical reality: 75% of security professionals consider the current threat environment to be the…
![Enterprise Marketers Leading With Strategy in 2024 [New Research]](https://martechelite.com/wp-content/uploads/2024/06/Screenshot_4-6-2024_124916_contentmarketinginstitute.com_.jpeg)
Enterprise Marketers Leading With Strategy in 2024 [New Research]
For enterprise content marketers, 2024 is all about efficiency and results. That’s what 333 enterprise marketers (in companies with 1,000-plus employees) told us during CMI’s latest annual content marketing survey.…
![57+ Words Every Content Marketer Should Know [Glossary]](https://martechelite.com/wp-content/uploads/2024/06/Screenshot_4-6-2024_115310_contentmarketinginstitute.com_.jpeg)
57+ Words Every Content Marketer Should Know [Glossary]
As a kid, you probably learned the phrase, knowledge is power. As a marketer, you prove its validity every day through your content that educates, informs, and inspires your audience.…